Tesco Ireland Celebrates Smokin’ Bean

A successful whistle-stop tour of Tesco Wicklow, Gorey and Greystones saw the Smokin’ Bean Airstream serve 900 coffees and hand out hundreds of coupons in a 3 day promotional campaign to raise the profile of Smokin’ Bean, Tesco’s  instore coffee-to-go offering. The introduction of Smokin’ Bean into Tesco stores in Ireland began back in February 2020 with our first install in Tesco Merrion, but with the onset of Covid, a fanfare to announce it’s arrival somehow  didn’t seem appropriate. Spring forward a couple of years and we’re ready to shout about how great Smokin’ Bean coffee really is. Not only does it taste great but it’s a triple certified coffee which means it’s certified as Fairtrade, Rainforest Alliance and Organic.  Smokin’ Bean is committed to supporting transparent and ethical practices for coffee-growing communities, right from the crop to the cup. We want to ensure that our farmers work in safe conditions, receive a fair price for their crop, and that their families and communities have the support they need. Smokin’ Bean is also served in vegware cups, made from plants, so is better for the environment too.

 

Tesco customers have been discovering the great taste of Smokin’ Bean coffee for themselves but we felt now was the time to celebrate the coffee that tastes good and does good.  – we were also looking for the  perfect excuse to take the Airstream out on the road! Thank you to all the lovely Tesco customers who joined us over the weekend. We were delighted to hear all your positive comments and we hope everyone continues to enjoy Smokin’ Bean when they visit a Tesco store in Ireland.

 

 

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